At PCL we take a holistic approach to proposition development
Working from the business strategy and the customer ‘needs and wants’ to develop a complete proposition.
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Business Strategy
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Customer Needs & Wants
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Complete Proposition
We believe that any proposition needs to look at:
Features & Benefits
A Great Customer Journey
Technical & Security Solution
Commercial Viability
Compelling Propositions
Any proposition needs to be aligned with the future roadmap for the organisation and stress tested against partners and competitors.
As payments experts, we understand the end to end payment value chain incorporating risk, fraud, acquisition, serving, customer management, etc.
This functional view needs to dovetail with customer journey and touch-points therefore making a robust and holistic proposition.
